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Case Study.
Terumo BCT—Global Environmental Brand Experience
Each one of the global Terumo BCT facilities are an important expression of the brand. They are one of the most visible touch-points, impacting more than 6,000 associates, stakeholders, and consumers of customers. The elements that make up physical spaces—from the wall paint, to the furnishings contained within—create an experience that helps humanize and tell the story of Terumo BCT. These cohesive environments are consistent across the globe and help build emotional connections to a brand that differentiates.
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