Case Study: Workplace Strategy
SITUATION: With many different offices, many different looks, many different countries and new corporate messaging, the Strategic Marketing team had been given an opportunity to activate immersive planning while reinforcing the corporate brand by applying global consistency to all efforts.
STRATEGY: Create a three-dimensional experience that brought together form, function, and human-centered brand attributes by really thinking of those that will occupy the space. Then, reflect and reinforce the brand messaging for a diversity of users and a diversity of ways the space can be used. RESULTS: Individual offices now share a common theme of Terumo BCT branding, reinforcing the equity of brand identity and messaging for associates and customers who visit any office worldwide. |
Why workplace strategy branding matters
No matter where they are on the globe, when associates, customers and visitors walk through the doors of a Terumo BCT facility, they get the sense of a professional and progressive environment filled with associates who truly care about their connection to patients’ lives.
Strategically creating global human-centered spaces is a reminder of the connections Terumo BCT has with customers, each other and the patients they ultimately serve.
No matter where they are on the globe, when associates, customers and visitors walk through the doors of a Terumo BCT facility, they get the sense of a professional and progressive environment filled with associates who truly care about their connection to patients’ lives.
Strategically creating global human-centered spaces is a reminder of the connections Terumo BCT has with customers, each other and the patients they ultimately serve.
Additional Work